SPONSORSHIP OPPORTUNITIES
Radio
:15 messages written in an objective style that listeners expect and appreciate
Television
:15 or :30 messages toned in a public media-friendly way that resonates with viewers
Digital
Display ads including rich media and smartphone ads
Podcasts
:15 audio messages and accompanying display ads, plus the capability to geo-target listeners
Newsletter
Display ads in our newsletter Hello, Houston!
Events
Networking opportunities for sponsors at community celebrations and educational forums
Statewide Sponsorship
Target specific significant Texas geographies or align your business objectives and goals throughout the state with sponsorship of Texas Newscasts, Texas Standard, Think, and more
SPONSORS GET RESULTS
84%
of public radio listeners take action in response to a public radio sponsorship message1
72%
of public radio listeners hold a more positive opinion of a company that supports public radio1
68%
of public radio listeners prefer to purchase products and services from public radio sponsors1
61%
of public television viewers say PBS sponsor messages are different and better than other advertising2
58%
of public television viewers believe PBS sponsors have a commitment to quality and excellence2
57%
of public television viewers have a more favorable view of a brand for sponsoring PBS2
Sources: 1. Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023; 2. 2019 Commercialism Study, City Square Associates
HOW SPONSORSHIP WORKS
- We create engaging and unique messaging based on your needs
- Our highly engaged audience receives your messages in a clutter-free environment
- Our audiences take action to support your brand