SPONSORSHIP OPPORTUNITIES
Radio
:15 messages written in an objective style that listeners expect and appreciate
Television
:15 or :30 messages toned in a public media-friendly way that resonates with viewers
Digital
Display banners including rich media and smartphone banners
Streaming and On-Demand
:15 audio messages air at the gateway to the stream; :15 video pre-roll messages run prior to PBS shows on-demand, and are geo-targeted to the Houston-Galveston DMA
Podcasts
:15 audio messages and accompanying display banners, plus the capability to geo-target listeners
Newsletter
Display banners in our newsletter Hello, Houston; sponsored content in our member newsletter
Events
Networking opportunities for sponsors at community celebrations and educational forums
Statewide Sponsorship
Target specific significant Texas geographies or align your business objectives and goals throughout the state with sponsorship of Texas Newscasts, Texas Standard, Think, and more
SPONSORS GET RESULTS
86%
of public radio listeners take action in response to a public radio sponsorship message1
74%
of public radio listeners hold a more positive opinion of a company that supports public radio1
73%
of public radio listeners prefer to purchase products and services from public radio sponsors1
72%
of public television viewers say PBS sponsor messages are different and better than advertising on commercial networks and streams2
71%
of public television viewers believe PBS sponsors have a commitment to quality and excellence2
63%
say it's easier to remember the sponsor messages on PBS, because there are fewer of them, compared to ads on a commercial network or streaming service2
Sources: 1. Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2024; 2. Kantar SGPTV, US Video Audience Insights, 2023

HOW SPONSORSHIP WORKS
- We create engaging and unique messaging based on your needs
- Our highly engaged audience receives your messages in a clutter-free environment
- Our audiences take action to support your brand