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PURPOSE-DRIVEN AUDIENCE

Houston Public Media demographics

LOYAL PUBLIC MEDIA FANS

Americans rely on NPR® and PBS® stations to provide a vital mix of credible national and local news.

Each month, Houston Public Media connects with an audience of over 1.7M across platforms.

Source: Total Audience sums monthly uniques of TV 8, News 88.7, Classical, Mixtape, site visitors, app users, and podcast downloads; Radio - Nielsen Audio PPM, Houston-Galveston, Sep 2022-Aug 2023, M-Su 6a-12m, P6+, (KUHF, Classical and Mixtape); TV - Nielsen KUHT Monthly Cume, 12-book average, Aug 2022-Jul 2023, P2+; Digital metrics internally sourced, May-Jul 2023

NEWS 88.7 NPR

Providing intelligent, insightful, and independent content to connect Houstonians with the issues of the day and the people of the world.

63% of listeners prefer News 88.7 to any other Houston radio station.

Source: Nielsen Tapscan, Houston-Galveston Metro, Jul 2022–Jun 2023, M-S 6a-12m, A18+

TV8 PBS

Bringing the worlds of arts and culture, science and nature, local and national news and entertainment to Houston.

On-air, online, in print and through events, PBS KIDS on TV 8 is part of the everyday lives of Houston kids and their caregivers.

PBS ranks #1 in public trust.

Source: Marketing and Research Resources, Inc. Jan 2023

CLASSICAL

Houston’s only classical music station, presenting music for the heart, mind and spirit.

Listeners tune in for national classical music programs and performances from local ensembles.

LEARN MORE

Download a copy of the Houston Public Media Media Kit to learn more about our influential audience.

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Houston Public Media's Media Kit Cover

Photo Credits: Tunnel Vision by Joe Senft on Flickr; My last Ball with the Houston Ballet by Michael Coppens on Flickr