PURPOSE-DRIVEN AUDIENCE

LOYAL PUBLIC MEDIA FANS
Americans rely on NPR® and PBS® stations to provide a vital mix of credible national and local news.
Each month, Houston Public Media connects with an audience of over 2.3M across platforms.
Source: Total Audience is the sum of monthly uniques for TV 8, News 88.7, Classical, Mixtape, site visitors, app users, newsletter subscribers, podcast downloads; TV 8 - Nielsen, Sep 2020-Aug 2021, Mon-Sun 6A-12m, P2+; News 88.7 - Nielsen Audio PPM, Houston-Galveston Metro, Sep 2020-Aug 2021, M-S 6a-12m, P6+; Digital metrics internally sourced, Feb-Apr 2021
NEWS 88.7 NPR
Providing intelligent, insightful, and independent content to connect Houstonians with the issues of the day and the people of the world.
61% of listeners prefer News 88.7 to any other Houston radio station.
Source: Nielsen Audio PPM, Houston-Galveston Metro, Sep 2020-Aug 2021, M-S 6a-12m, P6+
TV8 PBS
Bringing the worlds of arts and culture, science and nature, local and national news and entertainment to Houston.
On-air, online, in print and through events, PBS KIDS on TV 8 is part of the everyday lives of Houston kids and their caregivers.
PBS ranks #1 in public trust.
Source: Marketing and Research Resources, Inc. Jan 2021
CLASSICAL
Houston’s only classical music station, presenting music for the heart, mind and spirit.
Listeners tune in for national classical music programs and performances from the Houston Symphony, among others.