TOOLS FOR SPONSORSHIP SUCCESS
Whether you’re planning your first Houston Public Media campaign, you’re an experienced sponsor or just want to learn more, we’re here to help. From our sponsor resources library, you can download sponsorship materials or learn about messaging specs. Can’t find what you're looking for?
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PUBLIC MEDIA MARKETING 101
Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.
PURPOSE-DRIVEN MARKETING
Learn how public media connects your organization with consumers through shared values.
COMPARING COMMERCIAL AND PUBLIC RADIO
Discover the five differences marketers need to know.
UNDERSTANDING THE PUBLIC MEDIA AUDIENCE
Discover who listens to public radio and learn what makes this audience so unique.
ROI-FOCUSED SPONSORSHIP GUIDE
Discover the right type of public radio campaign to achieve your marketing goals.
EFFECTIVELY MEASURING PUBLIC MEDIA CAMPAIGNS
Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.
