SPONSOR RESOURCES

TOOLS FOR SPONSORSHIP SUCCESS

Whether you’re planning your first Houston Public Media campaign, you’re an experienced sponsor or just want to learn more, we’re here to help. From our sponsor resources library, you can download sponsorship materials or learn about messaging specs. Can’t find what you're looking for?

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UNDERSTANDING THE PUBLIC MEDIA AUDIENCE

Discover who listens to public radio and learn what makes this audience so unique.

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EFFECTIVELY MEASURING PUBLIC MEDIA CAMPAIGNS

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

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ROI-FOCUSED SPONSORSHIP GUIDE

Discover the right type of public radio campaign to achieve your marketing goals.

PURPOSE-DRIVEN MARKETING

Learn how public media connects your organization with consumers through shared values.

PUBLIC MEDIA MARKETING 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

COMPARING COMMERCIAL AND PUBLIC RADIO

Discover the five differences marketers need to know.

INQUIRE ABOUT SPONSORSHIP

Tell us about your organization and marketing goals.

If you are a small local business or nonprofit with a limited marketing budget, we invite you to explore Houston Public Media’s broadcast solutions with our Community Accounts.

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Market Enginuity® manages sponsorship sales for Houston Public Media, linking the station and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.