Become a Sponsor

OUR VIEWERS AND LISTENERS ARE YOUR CURRENT AND PROSPECTIVE CUSTOMERS

We are Houston Public Media — TV 8 PBS | NEWS 88.7 NPR | CLASSICAL

Man listening to Houston Public Media on the go

CONNECT WITH AN AUDIENCE OF 1.9M ACROSS PLATFORMS

As a trusted and noncommercial source for news, arts, culture and education, Houston Public Media enriches the relationships Houstonians have with their communities, locally and beyond geographic boundaries.

Partner with us to become a brand preferred and shared with others.

Sources: Radio - Nielsen Audio PPM, Houston-Galveston Metro, October 2025-September 2026, M-Su 6a-12a, P18+, KUHF; TV - Nielsen via TRAC Media, Houston-Galveston DMA, October 2025-September 2026, M-Su 5a-5a, P2+, KUHT; Digital metrics - October 2025-September 2026, Google Analytics, StreamGuys, PBS Domo; Newsletters - November 2025-October 2026, MailerLite and Iterable

ONE RELATIONSHIP — EVERY PLATFORM YOUR AUDIENCE ALREADY TRUSTS

The Houston Public Media brand of storytelling captivates fans. Our educational mission anchors the passionate bond our community shares with us.

Multiple platforms accompany news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

A vivid photo of the Houston tunnel system.

SPONSORS GET RESULTS

84%

of public radio listeners take action in response to an NPR sponsorship message1

79%

of public radio listeners hold a more positive opinion of a company that supports public radio1

77%

of public radio listeners prefer to purchase products and services from public radio sponsors1

72%

of public television viewers say PBS sponsor messages are different and better than advertising on commercial networks and streams2

71%

of public television viewers agree PBS sponsors have a commitment to quality and excellence2

63%

say it's easier to remember the sponsor messages on PBS, because there are fewer of them, compared to an advertiser on a commercial network or streaming service2

Sources: 1. Kantar, NPR State of Sponsorship Survey, 2026; 2. Kantar SGPTV, US Video Audience Insights, 2023

HOUSTON PUBLIC MEDIA INSPIRES PEOPLE WHO INFLUENCE PERSONAL AND PROFESSIONAL NETWORKS

An influential audience actively connecting with content to inform their decisions

Educated
They prioritize education and lifelong learning

Influential
They drive trends through word of mouth and influence corporate and social networks

Cultural
Passionate about the arts, they relish music, theatre and museums

Community-minded
They participate in initiatives in their communities

HOW SPONSORSHIP WORKS

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
A map of Texas with dots indicating the 30 stations covering 95% of the population

SCALE YOUR CAMPAIGN TO MULTIPLE TEXAS MARKETS OR STATEWIDE REACH

Opportunities include Texas-centric shows like Texas Newscasts, Texas Standard and Think with broad reach via 30 NPR Member stations covering 95% of the state’s population. Your public media account manager can handle it all — planning to billing for an easy-to-execute campaign.

LEARN ABOUT STATEWIDE SPONSORSHIP

Photo Credits: 43041-Houston by Xiquinho Silva on Flickr; building blocks - Synchronicity of Color in Discovery Green by katie wheeler on Flickr