Become a Sponsor

OUR VIEWERS AND LISTENERS ARE YOUR CURRENT AND PROSPECTIVE CUSTOMERS

We are Houston Public Media — TV 8 PBS | NEWS 88.7 NPR | CLASSICAL

Connect with 2.3 million consumers with Houston Public Media

CONNECT WITH AN AUDIENCE OF 2.3M ACROSS PLATFORMS

As a trusted and noncommercial source for news, arts, culture and education, Houston Public Media enriches the relationships Houstonians have with their communities, locally and beyond geographic boundaries.

Partner with us to become a brand preferred and shared with others.

Source: Total Audience is the sum of monthly uniques for TV 8, News 88.7, Classical, Mixtape, site visitors, app users, newsletter subscribers, podcast downloads; TV 8 - Nielsen, Sep 2020-Aug 2021, Mon-Sun 6A-12m, P2+; News 88.7 - Nielsen Audio PPM, Houston-Galveston Metro, Sep 2020-Aug 2021, M-S 6a-12m, P6+; Digital metrics internally sourced, Feb-Apr 2021

MODERN AUDIO WITH TIMELESS APPEAL

The Houston Public Media brand of storytelling captivates fans. Our educational mission anchors the passionate bond our community shares with us.

Multiple platforms accompany news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Houston Public Media offers modern audio with timeless appeal

SPONSORS GET RESULTS

82%

of public radio listeners take action in response to a public radio sponsorship message1

73%

of public radio listeners hold a more positive opinion of a company that supports public radio1

70%

of public radio listeners prefer to purchase products and services from public radio sponsors1

61%

of public television viewers say PBS sponsor messages are different and better than other advertising2

58%

of public television viewers believe PBS sponsors have a commitment to quality and excellence2

57%

of public television viewers have a more favorable view of a brand for sponsoring PBS2

Source: 1. Kantar, NPR State of Sponsorship Survey, April 2021; 2. 2019 Commercialism Study, City Square Associates

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HOUSTON PUBLIC MEDIA INSPIRES PEOPLE WHO INFLUENCE PERSONAL AND PROFESSIONAL NETWORKS

An influential audience actively connecting with content to inform their decisions

Educated
They prioritize education and lifelong learning

Influential
They drive trends through word of mouth and influence corporate and social networks

Cultural
Passionate about the arts, they relish music, theatre and museums

Community-Minded
They participate in initiatives in their communities

HOW SPONSORSHIP WORKS

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
Sponsor Houston Public Media
3Asset 1

SCALE YOUR CAMPAIGN TO MULTIPLE TEXAS MARKETS OR STATEWIDE REACH

Opportunities include Texas-centric shows like Texas Newscasts, Texas Standard and Think with broad reach via 30 NPR members stations covering 94% of the state’s population. Your public media account manager can handle it all — planning to billing for an easy-to-execute campaign.

LEARN ABOUT STATEWIDE SPONSORSHIP